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Year in Review: 2016

2016 was an incredible year in my role as Social Media Manager for FLIR Systems! We have had extremely successful content and are continuing to hit great growth and milestones.

Social Media Superstars

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In May, Oregon Business named FLIR a Social Media Superstar: along with great organizations like the Portland Trailblazers and Travel Oregon, an independent panel said that “@FLIR has a good balance of fun feature content.” It was great to see validation from the industry on our efforts!

Growing the Influencer Network

Continuing to partner with networks and channels provides a great opportunity for both content creators and FLIR. Our technology enables creators to tell stories in exciting new ways, and introduces a whole new audience to the world of infrared. We had some great videos featuring FLIR with Physics Girl, the Hydraulic Press Channel, Red Bull, and more!

Passing 10 Million Views

Cutting together some great content shot at the Farnborough Air Show, we put out an awesome 40 second video of an F-35 demonstration. The video was picked up by Foxtrot Alpha, then made its way through various blogs like Popular Mechanics, and eventually on to CNN, amassing almost 350K views. Check out some of the top content that hit FLIR’s YouTube Channel this year:

Trending Upwards

Our social media reach continues to grow – impressions have risen over 200% since I became Social Media Manager two years ago. We’ve expanded our audience even more in 2016, with a total audience reaching nearly 200K, even more when tying in FLIR’s sub-brands. We see the evidence of reaching critical mass in our daily interactions with customers, whether through the engagement of fans, or individuals reaching out for product recommendations and support.

The Future is LIVE: Onward to 2017

We’ve begun live streaming content in 2016, but our cadence will increase as we move into 2017. Our CES live streams last year were under the radar, but this year we’re promoting our live stream of show activities, and we expect a good turnout! We hope to introduce some regular live streaming segments – and add more personality to FLIR’s social presence (See our Invisible Labs series).

As our department grows, so will our ability to continue to produce fun and engaging content, and we strive to have more hits as the year moves on.

Happy New Year!

Posted in Blog Post, Corporate Video

Latest FLIR Projects

It’s been a whirlwind few months over at FLIR for new Video Content. One of the latest projects I’m really proud of is the 30 second spot I produced, shot, and cut for the new FLIR C2. The main goal was to drive the point home that this was an exciting product, especially from a form factor standpoint.

Also – a big event this month was CES. I created wall-to-wall coverage cutting 10 videos during the event that were used on FLIR’s social channels. See some of them below!

Posted in Blog Post, Corporate Video

500,000 Views in a Week!

Wanted to share one of my most recent projects at FLIR. We recently became an innovation sponsor of the Infiniti Red Bull Racing Formula 1 team, which gave me the opportunity to fly out to Bahrain to get some Infrared B-Roll of the RB8 and RB10 cars for our initial announcement. In late July, our team from Sweden had a chance to grab even more thermal footage of the cars, specifically, with one of our higher resolution science cameras. When I saw the footage, I thought it’d be a great opportunity to put a short clip together to share on social media. The timing of our release couldn’t have been better, as it was right before Formula 1 was returning from their summer break.

We reached half a million views in a week and two days. Successful video!

Posted in Corporate Video

New Extech Branding Video

Wanted to give a mid-summer update! Check out this short branding video focused on Extech’s Air Quality Meters. I recently did a major overhaul of the Extech and FLIR T&M Youtube Channels that implemented much of Youtube’s new social features. I’ve seen a decent increase in subscription and interaction since the changes.

In addition to this branding video, I’ve posted 5 new Product Showcase Videos to correlate with the air quality/temperature products.

Posted in Corporate Video

Thermapalooza 2014!

Last month FLIR cosponsored an event with Dupont at the International Builders Show in Las Vegas. I was on site to aid in setting up the FLIR Science Cameras that were used at Dupont’s “Thermapalooza” Event. This little highlight reel showcases FLIR’s presence at the show. I shot the entire event with a Canon DSLR, and the reel was cut in Final Cut Pro.

Posted in Corporate Video, Sizzle Reel

FLIR Research & Science Camera Videos

I wanted to share these two fun montages I put together in 2013 for the Research & Science Camera segment at FLIR. The cameras are high resolution, high speed imagers used for various scientific applications. They are able to record in high-definition, as well as at high speeds – so this footage is extremely fun to work with. The first video (above) was a refresh of the initial one I created earlier in the year (below). These videos are used at various events and trade shows.

The videos were initially assembled in Final Cut Pro, then exported via XML – brought into After Effects for the final composites. The titles were created using Video Copilot’s Element 3D.

Posted in Corporate Video

New Extech Branding Video

In this new branding video, I put together a montage of various application shoots that I’ve used in other Extech Product Videos. I really like the messaging in the video, and especially a fan of the music track. The end graphic was a combo of different gritty textures, and the text was made in Element 3D.

Hope everyone is having a great summer!

Posted in Corporate Video, Sizzle Reel

Happy Thanksgiving!

I wanted to share a video I just cut together for Planet Extech – a few weeks ago I had the opportunity to head down to the 2012 Punkin Chunkin World Championship, and shoot some content for the brands social network. I cut that together to a fun montage, using thermal and visual footage we captured of the weekend. Hope you guys like it!

Posted in Blog Post, Corporate Video

May 2012 Updates

It’s been a very very busy year so far, both at work and on my various side projects. Over at LonelyReviewer.com we just finished our extensive coverage of the 10th Annual Independent Film Festival of Boston (IFFBoston). This year more than ever, we covered the festival extensively. We saw almost 20 films, reviewed all the ones we could (that were not under press embargo), as well as provided video content both for LonelyReviewer, and on behalf of the festival. Some of the videos include a Q&A with Todd Solondz (Dark Horse), and Bobcat Goldthwait (God Bless America). I love covering the festival, as well as seeing the amazing films that I’ve come to expect from the festival.

I’ve done some really fun projects for FLIR/Extech the past few months, specifically for Planet Extech, the brands social network which I manage. While on location in Las Vegas for the Inframation conference, with the help of the Research & Science cameras, we shot this awesome video of guns shooting with a high speed thermal camera.

Right now, I’m working on some other projects in various capacities that I’ll definitely post on here soon. I love the new format of my site, I wanted to put more of the focus on my content rather than my blog, and I definitely like the way it turned out!

Happy Spring!

 

Posted in Corporate Video, Lonelyreviewer.com

2011 Wrap-Up

So. 2011. How’d it go? I’d say I had a very successful year.

In 2011, I produced quite a bit of new work. Ranging from some shorts (‘I’m Sorry I Killed You,’ and ‘Friends I Haven’t Met‘), fun trailers and web videos (Labor Day 2 and Boy Shooting Nerf Gun), and Lonely Reviewer’s increased coverage of IFFBoston, it was a busy year!

So, what’s on tap for 2012?

I’m always looking to produce new projects, and collaborate with friends/colleagues on theirs. I’ve already got some things coming down the pipeline!

I hope to produce a few more shorts this year, and hopefully some that coincide with the themes I’m exploring in the projects I’ve done this past year. Shooting on DSLR is making these projects so much easier to produce, and increases production value 10 fold. With the addition of my own portable sound recorder to my kit in late 2011, things are only going to get better from here.

I appreciate you guys for checking out my blog, and my site! Happy New Year!

Posted in Corporate Video, Lonelyreviewer.com, Personal Projects