500,000 Views in a Week!

Wanted to share one of my most recent projects at FLIR. We recently became an innovation sponsor of the Infiniti Red Bull Racing Formula 1 team, which gave me the opportunity to fly out to Bahrain to get some Infrared B-Roll of the RB8 and RB10 cars for our initial announcement. In late July, our team from Sweden had a chance to grab even more thermal footage of the cars, specifically, with one of our higher resolution science cameras. When I saw the footage, I thought it’d be a great opportunity to put a short clip together to share on social media. The timing of our release couldn’t have been better, as it was right before Formula 1 was returning¬†from their summer break.

We reached half a million views in a week and two days. Successful video!

Posted in Corporate Video