Year in Review: 2017

FLIR continued to see major growth on social in 2017; we not only created amazing content throughout the year, we forged amazing relationships that led to historical achievements in the world of thermal.

Thirty Seconds to Mars VMAs Performance

FLIR teamed up with close partner MoviTHERM to facilitate the first live concert performance using FLIR Midwave Science Cameras. Thirty Seconds to Mars frontman Jared Leto reached out to FLIR and MoviTHERM to realize his vision for the band’s performance at the MTV Video Music Awards in Los Angeles. 5.4 million viewers watched the show live, bringing the largest single audience to the technology. I worked on site with MoviTherm and the performance’s creative director to realize Jared’s vision. In addition, I worked with the band’s team to coordinate a social campaign following the performance that garnered the largest engagement we’ve ever experienced as a brand. Jared and his team were great to work with, and I’m really proud of the end result.

USA Today 360

In June, USA Today’s VRTually There reached out to us about using a FLIR Midwave Science Camera for a segment on the largest bat colony in the world. I went down with the FLIR A8303 Science Camera and worked with the technical team to implement a thermal view in their 360º video. The end result shows you bats like you’ve never seen before!

Invisible Labs with Craig Beals & On the Job with Jason Cameron

In late 2016, we launched a new educational series we titled “Invisible Labs with Craig Beals,” and this summer we headed back out to Billings, Montana and filmed a whole new season of the program, which opens with a bang.

2017 also marked a new original content collaboration with Jason Cameron, HGTV host; we produced a handful of segments on location at a job-site in New Jersey to raise awareness around the newly released FLIR ONE Pro.

Influencer Network

I continued to work to identify opportunities for FLIR with YouTube creators, and we saw more creators using FLIR to tell their stories. Notables from 2017 include Jake Roper from VSauce3, and a few amazing videos from EngineeringExplained!

A Year of Great Content

Our audience continues to look to FLIR to show them the world like they’ve never seen it before; some of the top videos I produced this year include “The Moon in Thermal,” the total solar eclipse, and making a cup of coffee in thermal! Take a look:

Continued Growth of Audience & Engagement

In 2017 we saw a 46% growth in our social audiences across all channels, with the largest percentage growth on Instagram at 140%. We averaged around 1400 pieces of content a quarter throughout 2017 across all social channels, up 28% year-over-year. This increased cadence definitely played a factor in how engaged our audience was with over 20K comments, up 65% from the previous year.

So what’s coming up in 2018? We’re going to be producing some exciting content on the ground at CES in January, so stay tuned for some more awesome from FLIR Social.

Happy New Year!

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Year in Review: 2016

2016 was an incredible year in my role as Social Media Manager for FLIR Systems! We have had extremely successful content and are continuing to hit great growth and milestones.

Social Media Superstars

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In May, Oregon Business named FLIR a Social Media Superstar: along with great organizations like the Portland Trailblazers and Travel Oregon, an independent panel said that “@FLIR has a good balance of fun feature content.” It was great to see validation from the industry on our efforts!

Growing the Influencer Network

Continuing to partner with networks and channels provides a great opportunity for both content creators and FLIR. Our technology enables creators to tell stories in exciting new ways, and introduces a whole new audience to the world of infrared. We had some great videos featuring FLIR with Physics Girl, the Hydraulic Press Channel, Red Bull, and more!

Passing 10 Million Views

Cutting together some great content shot at the Farnborough Air Show, we put out an awesome 40 second video of an F-35 demonstration. The video was picked up by Foxtrot Alpha, then made its way through various blogs like Popular Mechanics, and eventually on to CNN, amassing almost 350K views. Check out some of the top content that hit FLIR’s YouTube Channel this year:

Trending Upwards

Our social media reach continues to grow – impressions have risen over 200% since I became Social Media Manager two years ago. We’ve expanded our audience even more in 2016, with a total audience reaching nearly 200K, even more when tying in FLIR’s sub-brands. We see the evidence of reaching critical mass in our daily interactions with customers, whether through the engagement of fans, or individuals reaching out for product recommendations and support.

The Future is LIVE: Onward to 2017

We’ve begun live streaming content in 2016, but our cadence will increase as we move into 2017. Our CES live streams last year were under the radar, but this year we’re promoting our live stream of show activities, and we expect a good turnout! We hope to introduce some regular live streaming segments – and add more personality to FLIR’s social presence (See our Invisible Labs series).

As our department grows, so will our ability to continue to produce fun and engaging content, and we strive to have more hits as the year moves on.

Happy New Year!

Posted in Blog Post, Corporate Video

“friends I haven’t met yet” Screening at the Coolidge Corner Theater

I’m excited to announce that my short film, “friends I haven’t met yet,” will be screening for the month of November at the Coolidge Corner Theater in Brookline, MA. The Coolidge is an amazing venue, and one of the most beautiful theaters in the country. It’s an amazing art-deco theater that is independently owned, and not-for-profit. It’s exciting for my Boston-themed film to be screening there, and I’m thrilled for people to be able to see it on the big screen!

“friends I haven’t met” is screening before A Late Quartet, and Holy Motor – check the film pages for the show times!

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